If you have to name the best place where online audiences meet, discuss and share their interests, it will obviously be social media. Although major platforms like Facebook and Twitter just started a decade ago, we can easily see how these sites are changing the way they do business in digital media. Here we are an ecommerce web development company in Delhi that specializes in designing, developing, maintaining & marketing websites for businesses. Unlike other traditional platforms, social media platforms have given consumers more voice, helping each piece of feedback count and in turn helping businesses to give their superiority.
Social media and its influence in online purchase decisions
Whenever a non-personal conversation is going on between people, the most discussed topic is shopping. With digital interactions with social media and the shopping landscape for eCommerce platforms being huge as a platform for revolutionizes, this has made a big impact on audience purchase decisions. An article in Magento says that 93% of consumers take social media help in making their shopping choices and 90% say they rely on the recommendations of their social media circle.
Unique ecommerce ideas for businesses are very important as the industry is growing more competitive than ever. Building a loyal customer base that decides the fate of the eCommerce business in the long run, and therefore a platform like social media marketing service will be the best place to establish a reputation in front of their audience. Before you stay on social media strategy, you want to set some benchmarks and goals from your social media marketing efforts.
Making good use of hashtags (#)
Using hashtags related to the trending industry is a time-tested social media strategy, with the potential of your post to improve your chances of appearing in your audience's newsfeed. This will help you get traction from visitors who are specifically searching for those keywords. If you're a new eCommerce business starting to establish your name among your relevant audience in social media, this is probably one of the best ways.
Starting a blog or a vlog
Not having a stable stream of new and engaging content for the eCommerce business is a common complaint among viewers. Most consumers are in constant search for current and upcoming trends, and giving a blog or a strenuous content that educates and inspires them, which will help you solve a problem. Using small, sweet and attractive catchlines to promote these blogs on social media will increase the base of your followers as well as increase quality traffic on your eCommerce website.
Provide easy purchasing options from your social media channels
Sales of social media-powered eCommerce are growing at a faster pace than any other online channel in the Internet space. Take advantage of this social media strategy by featuring your top-selling products on your social media channels. Simplify the purchase process by providing clear price, profit-rich details and easy to identify process 'Buy' button. This can help your customers buy the products they need from your social media channel. Helping to reduce cognitive overload on your website and bring it to the checkout funnel faster.
What are your goals?
The goal of any business in social media, especially for eCommerce, is to build engagement with your audience. The first set of follower base and the engagement you build will be everlasting and they will be your lawyers to draw further possibilities. Based on your business goals, your amount of capital and time investing about your social media efforts will have a huge impact on your ROI. With an understanding of how important social media is to your eCommerce business, these ten strategies can help you effectively establish an audience base and nurture toward a great success.