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Too many options can be a curse, especially when it comes to marketing. We know that customers can be overwhelmed by a lot of options and decision-making, but the same can happen to the market. There are so many marketing channels and strategies that can be difficult for your brand to decide on the right ones. This is especially the case for social media networks.
Now if you looking for Social Media Marketing service then Codeaxia Digital Solutions help you, we understand the importance of social media marketing in promoting brands in any industry. You want to focus on social media platforms that are most likely to use your target audience-
If you only want a social media presence on one platform, Facebook can be a safe choice for you. A recent study by the Pew Research Center found that Facebook is the most widely social media platform, with a broad base of population user base representatives. Facebook boasts of over 2 billion active social media users per month and is generally suitable for every type of industry and business. Brands can create their own Facebook page and share written, audio and video content, which followers can attach.
Owned by Facebook, Instagram is used by more than 800 million active users to share photos and videos. More than 50% of users follow at least one brand, making it a great way for the market to talk to its audience. As a visual platform, it is tailored to brands that can showcase physical products and locations. However, service-based businesses can also find creative ways to show off their brands, their people, and their customers.
Twitter is suited to instant and real-time updates, trending news and sharing opinions. Users can follow accounts if they want to notify them of updates in their Twitter feed. Tweets are usually a maximum of 140 characters long and can be liked, commented or retweeted. Pictures and videos can also be shared on Twitter. Hashtags are also used to classify content using keywords or trending topics.
One in four social media users have a LinkedIn account. This platform is used equally by men and women and is going beyond B2B marketing online suits or job hunting tools in particular. LinkedIn posts and articles generate 15 times more impressions than job-related content. It has more than 250 million active users each month, most of which are college-educated.
YouTube
According to HubSpot, nearly one-third of all online activity is spent watching videos with YouTube, and it has more than a billion active users, accounting for most of them. The platform is comprehensive with access to 76 different languages. With loads of advertising options on this platform, almost one in every two marketers has included it as part of their promotional and content strategies. It is used equally by men and women with 25-44 year olds having the largest user group.
This platform is designed to display inspirational images similar to the concept of a vision board. It is preferred by two times more female users than women than men. Pinterest users are more likely to change to buy on this platform than users on other networks. An amazing feature of Pinterest is its Buyable Pins that allows users to buy products directly without ever leaving the app.
Snapchat
The days have come when Snapchat only appealed to self-obsessed teenagers. Over the years, use has increased overall and especially in ageing groups. Brands are also designed for its popularity and fun-loving filters. It has about 300 million active monthly users with the largest user group ever to be young and women of 18-24 years.
Conclusion
Codeaxia Digital Solutions is a ecommerce website designing company in india, We help you select the right channels for your business like Email Marketing, PPC, SEO, SMM, Content Marketing, Affiliate Marketing, Influence Marketing, Video Advertising, LinkedIn Advertising, Mobile Marketing and Automation.